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Enhanced analytics and playback efficiency
Paramount's streaming operations team needed clearer visibility into playback behaviour and cloud usage across a large catalogue and global audience.
Playback AnalyticsObservabilityCloud Optimization
The challenge
Playback issues were difficult to attribute to specific causes, and cloud load patterns suggested inefficient client and backend behaviour during peak windows.
Our approach
- Designed a playback analytics schema covering startup, stalls, errors and bitrate switches.
- Identified inefficient client request patterns contributing to backend load spikes.
- Optimised playback logic and caching to reduce redundant calls.
- Built dashboards for the operations team to monitor health and act on incidents.
Outcomes
- Lower cloud load during peak streaming windows.
- Faster diagnosis of playback regressions through structured analytics.
- Operations team empowered with self-serve insight into platform health.
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